The Truth About Why a Sustainable Future is Critical

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The transition to a sustainable future (including renewable energy) is critically important. This is because we are at a pivotal moment where we can make significant changes to alter our course in history. Change is never easy, but it will be much easier than facing a depleted planet where resources truly are scarce. Changing to a renewable energy and sustainable society is the most important issue we face today. Saving the environment and preventing global warming impacts every individual on this planet, regardless of social economic status or physical location.

“Natural clean gas” uses a technique called fracking, which pollutes the water table and results in toxic undrinkable water. Question: What would happen in a future where water became so limited that only the rich could afford it? Click here to read about 9 fantastic reasons why we should switch to renewable energy. The article explains how making the switch can save you money, strengthen our national security, and much more.

Water is an inelastic product, meaning that even if the price of water went to $100 a bottle, you would still need to purchase it. Water is not an item you could decide to cut back on. In this imaginary future, people would do unimaginable acts to provide water for their children. I’m not trying to paint a picture of doom and gloom…On the other hand, don’t want to bury my head in the sand about how life could be.

Changing for a Better More Sustainable Future:

Humanity as a whole is made up of individuals who can each make a difference. In Malcolm Gladwell‘s book “The Tipping Point“, he explains how ideas can spread like wildfires. Thoughts and trends need to reach a critical mass, at which point they become viral and unstoppable.

Making the change towards a sustainable future needs to become the new “cool”. We can see large companies like Walmart (which once had a negative sustainability reputation) succumb to society’s outrage and pressure to become a more socially responsible entity. Walmart now publicizes its efforts to be a more sustainable company through their global value chains.

By voting, voicing, and strategically using our dollars to support conscious consumerism we as individuals can change the future!

Over the last century, lavish living has become the ideal lifestyle. The media and corporations have equated yachts, Ferraris, and large homes with happiness. When in reality these items cause us to get into debt, which enslaves us to our jobs.

“Big business” has marketed a lavish living lifestyle in order to encourage us to spend more money. This inevitably usurps the time that we could be spending with our family and friends. As a society, we need to take a step back and really evaluate what is critically important.

How to Properly Look at the Future:

Sometimes we get caught up in the weeds and become nearsighted about our future goals. I encourage you to look at the future as if you were staring at it from a scenic vista.

One New York Times headline that shocked me was “Burying ‘One Child’ Limits, China Pushes Women to Have More Babies”! China is now encouraging women to have more children in order to spur the population growth rate.

From an economic standpoint, I understand how a larger population equates to a larger workforce with more spending power. This makes me wonder if our planet really needs more people (to feed, house, and support). This new policy states that economic stimulus (through population growth) is more important than the negative effects of overpopulation and resource depletion.

The Start of a Cultural Change With the Environment in Mind

We can see that sustainability is starting to play a lead role in Hollywood films. This is especially true for the genre of movies geared toward children. Animated feature films like WALL-E, Bambi, Cars 2, and Over The Hedge all incorporate an environmental twist.

Plot lines like the one in Cars 2, portray alternative-fuel protagonists standing up against “big oil” villains. In the movie “WALL-E”, the Earth has been reduced to a deserted, trash-covered ghost town. This film paints a vivid image of what a future Earth could look like if we do not change our current behaviors.

They say that inspiration and change start with the youth. I am excited to see how the entertainment industry is changing the mantra that they are telling our children.

Likewise, Hollywood is ramping up and sending its sustainability message to its adult audience.  In the movie “The Martian” starring Matt Damon, the film creators portray the difficulties of colonizing Mars. The movie does a fantastic job of tugging on your heart-strings, and it is very difficult to watch without getting emotional.

Another great movie that the entertainment industry has created is called “Passengers“.  The writers try to forewarn the public about a stark future in which we may have to leave Planet Earth. The Avalon, a sleeper ship transporting 5,000 colonists and 258 crew members in hibernation pods, is on course to the planet Homestead II, a journey taking 120 years.

Although these are fictional stories, they have very real messages. The fact is that even if we had the technology to travel to another planet, the journey would be very dangerous. Not to mention, the individuals who do decide to move would be leaving many of their loved ones behind. Additionally, communication over such vast distances would be extremely difficult due to the time to relay each message.

Colonizing Another Planet is Not an Option: 

In a prior blog, I detail how to consume a book every week and a half. The book that I have chosen to read this week is by Dr. Michio Kalu, who is the theoretical physicist. In his book “The Future of Humanity”, he writes about the logistics of colonizing Mars, interstellar space travel, and finding other worlds to inhabit.

Sustainability, environment, global warmingIn this book, he explores the many avenues of interstellar space travel and mankind‘s ability to terraform and colonize other planets. As I read through this book, the author really portrays the difficulties of accomplishing this enormous task. Not only are we several centuries away from having the proper technology to build a spaceship that could travel across the solar system, but we would also need to build a support infrastructure.

Resource articles on inhabiting Mars:


There is NO Planet B (Reduce Global Warming Now):

Many of today’s entrepreneurs and billionaires are obsessed with colonizing Mars. Although NASA’s goal is put the first human on Mars by 2030, sending millions of people across the 35 million miles through space to colonize Mars is not a realistic option B.

Living in harmony with planet Earth is the only option!

Moreover, Mars does not have an atmosphere. This means that intense UV light radiation makes it an inhabitable place to live. A new study by Nature Astronomy has found that with our current technology, transforming Mars into a second version of earth is impossible.

One major reason why I have created this blog is to be a part of the paradigm shift towards saving the only planet that we all live on!

Since the Industrial Revolution, baby boomers, Gen Xers, and Millennials have grown up in a world where our food, health care, and consumer product industries have ravaged the planet. It is time that we start taking better care of the food that we put in our body and how we treat the planet.

I would like to ask the audience, how can we make sustainability cool? I look forward to reading your comments below!


Photo credit featured image

Photo credit book cover



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