The company has 3 main goals:
- Provide one platform where individuals can obtain sustainable products.
- Increase Conscious Consumerism
- Offer an online curriculum that teaches individuals:
- How to navigate and use their personal finances to make wise investments and purchasing decisions.
- How individuals can implement sustainable practices in their everyday lives.
Goal #1 Explained: Sustainable Products and Solutions
Eco Economics provides a one stop shop that allows individuals to obtain the tools to help them reduce their resource intake and waste output. There has been an ever increasing paradigm shift of individuals who seek to learn about sustainable products and solutions.
Goal #2 Explained: Increase Conscious Consumerism
The second goal of this website is to increase conscious consumerism (when consumers “vote” for earth-friendly products and practices by purchasing from companies who put its people and the planet first). The idea is that if there is a high demand for products that protect the environment, companies will be incentivized to expand their earth friendly product lines. On the other hand, environmentally damaging companies will be economically motivated to change their practices. As a larger percentage of the population begins to demand more eco-friendly products, suppliers will be forced to change their process and products to meet the consumer’s expectations.
In the past, environmentalists have tried to implement change through guilt and an appeal to a higher sense of utilitarianism by modifying products from the supply side of the capitalist equation. Contrary to this traditional method, Eco Economics LLC seeks to impact manufacturing and product availability through consumer demand.
Goal # 3 Part A: An Online Curriculum – Increasing Your Financial IQ
Help individuals increase their financial solvency, which allows them to make informed investments and purchasing decisions. Financially wise individuals research the kinds of products they purchase (consider a company’s overall impact), and companies they invest in.
For example: A financially knowledgeable individual, who cares about sustainability, would decide to invest in a B-Corp, a CSR (a corporate socially responsible ) company, or a renewable energy company.
A wise and environmentally aware investor would understand that they can make a choice to support companies that put its people and the planet first (through the power of their investments) . Additionally, they would use their purchasing power to increase the demand for the products of eco-friendly companies, instead of supporting big oil or other antiquated finite resource consuming companies.
Goal # 3 Part B: An Online Curriculum- Incorporating Sustainable Practices
An online curriculum that teaches individuals what steps they can take to change their daily habits to live a more sustainable life. We all live on this planet, and we only get one Mother Earth.
Summation of the Three Goals:
Concepts like sustainability and retirement can be seen as issues that will impact us sometime in the far future. Many people choose to ignore these issues, because there are other more pressing problems at hand. I see so many individuals problem-solving for today, but creating larger and more hairy obstacles for tomorrow.
Help people problem solve out into the future, so that when the future comes to today the problem has already been resolved.
Through out my blog series, I talk a lot about goal-setting. In the book, “Built to Last: Successful Habits of Visionary Companies” the authors talk about the importance of establishing a Big Hairy Audacious Goal.
What is my Big Hairy Audacious Goal?
I want to help individuals change their habits to live a more sustainable life with respect to the environment and their personal finances.
How You Can Help With This Mission:
By reading and sharing this website YOU can help me, help others learn about how to increase their financial IQ, and live in harmony with our planet.
Eco Economics LLC donates 10% of its earnings to Earth Mantra (a nonprofit sister organization), which educates young adults on how to live in harmony with our planet and how to use their personal finances to promote sustainable practices.